Background

With a Sustainability and ESG culture running through the heart of this law firm, Burges Salmon helps clients manage environmental, societal and governance risks, and identify the many related opportunities.

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In response to the Government’s Net Zero Strategy for decarbonisation, Burges Salmon is building on their existing specialisms in four key sectors – the built environment, land and food, transport, and energy – always demonstrating that when it comes to Net Zero initiatives, they don’t just talk the talk; they walk the walk.

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Challenge

Burges Salmon established a Net Zero Strategy group in 2019, and with every year that passes, businesses are becoming increasingly aware of their own Net Zero responsibilities. The firm was therefore keen to further establish their leadership in this area and extend their services to an even broader range of clients.

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With campaigns already running to promote their work on Net Zero, including blog posts, media profiles, podcasts and speaking events, Burges Salmon were looking for a more engaging method to tell potential clients about their work. It was also important to communicate their unique cross-sector approach, explaining how issues, challenges and trends in one sector impact what happens in others.

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The P+S response was an explainer animation, illustrating relatively complex future scenarios and the opportunities/risks they present, in a simple, engaging and entertaining way.

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Solution

After an in-depth discussion on campaign requirements, we got to work preparing the script and storyboard for an engaging explainer video that communicated Burges Salmon’s expertise in helping businesses achieve their Net Zero goals.

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Due to the complex nature of the subject matter, the creative process was collaborative to ensure credibility in the messaging. The Burges Salmon team supplied us with an image that was to be central to the animation, illustrating the four quadrants in which the firm specialises, and the different Net Zero services it offers. It was then our job to weave a coherent narrative around this key visual, which we animated to give the film well-defined chapters and structure.

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The outcome was a three-minute video that was fresh and captivating, maintaining the visual cues of the Burges Salmon brand throughout. Thanks to the easy-on-the-eye animations and clear script, the film was informative and not overly complicated.

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