Background

Epson is one of the biggest printer and image-related technology companies in the world. Founded in Japan in 1975, it has fast become a globally recognised household name. From home printing to business tech solutions, Epson appeals to a vast audience with an abundance of different products and an enviable reputation.

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Challenge

Working in the technology and manufacturing sectors, it’s very rare to come across a company that works on its environmental impact as much as Epson. In fact, it’s in the top 1% of companies in the industry for sustainability and has committed to help fight climate change through its Environmental Vision 2050. So, it’s clear that Epson isn’t just capitalising on this hot topic. The team's commitment shines through in all they do.

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If you’re familiar with Proctor + Stevenson, you’ll know that we take our environmental responsibility very seriously. We believe in taking a proactive and transparent approach, which is why we were delighted to have the opportunity to design and create Epson’s Sustainability Report for the third year in a row.

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Epson needed something fresh, new and dynamic – a compelling and easy-to-digest report. It needed to be really engaging, because the messages within were too important to ignore – a brilliant challenge for our creative team.

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Solution

As this was our third year producing the annual report, it was important that our creative team came to the project with a fresh perspective. Our task was to take their raw content – facts, figures and plenty of information – and turn it into an impactful, eye-catching brochure.

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Our creative team designed infographics, graphs, and diagrams to translate some of the more complex information into more visually appealing and accessible formats, breaking up the text and creating a rich and enjoyable experience for the reader. The final product was a sustainability brochure that presented Epson’s goals, achievements, product innovations and case studies – perfectly representing the brand’s bold ambitions.

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Accompanying videos, animations and social media clips were an important part of a wider campaign to promote the great strides Epson continue to make. Our video and motion graphics team produced a live-action video of the Epson team discussing the company’s work around sustainability to inspire their customers, employees and stakeholders, to start important conversations and celebrate their success.

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The brochure itself was printed using Epson’s PaperLab – the world’s first in-office paper recycler – so readers can rest assured of the company’s willingness to practice what it preaches. It’s an innovative approach from a cutting-edge brand, but not a surprising one considering its credentials.