Why you need a branding toolkit
When you hear the word ‘branding’, you may think of a logo, a colour palette, or a typeface. But good branding isn’t just decorative. It’s a driver of bottom-line performance. It’s a reflection of your business from the inside out, an artistic rendering of who you are deep down. And like any masterpiece, it’s made up of lots of things in harmony. The way a symphony is a string of notes, or a painting is a series of brushstrokes. At Proctors, we take great care with each and every element, and package them up in easy-to-use toolkits.
Take our video branding toolkit. It’s chock full of customisable moving parts, such as motion graphics, transitions, logo animations and captions giving you an easy and affordable way to create your own branded content. Same goes for our digital brand guidelines:
Centrally managed and easy to access – by anyone, on any device, they have all the instantly downloadable assets you need - from logo files to font packs. And pull all the elements in your marketing wheelhouse - brand, print, digital, moving image - together under one roof.
So whether it’s adding a page to your website, creating a video, or even producing a podcast, you’ve got the gear to guarantee your marketing is always on brand.
Need help building your brand?
Whether you need advice or support with positioning, visual identity, a digital refresh, or all of the above, we’re here to help. Get in touch and book a free consultation today.
Email: marketing@proctors.co.uk
Phone: +44 (0)117 923 2282
Top-tips on how to become a website developing pro.
We spent some time asking our experts in design, UX, copywriting and technology what their top tips would be for building a website that converts prospects to paying customers.
From how important design is and the placing of your content to how fast you could lose the attention of a user, this series of YouTube shorts tells you all you need to know.
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