UX Research

The basis for user-centric design

Don’t guess what your audience wants, ask them what they need.

You want your application to satisfy your users’ needs and enable them to achieve their goals. After all, more satisfied users means greater returns on your objectives.

Our user research will give you data and insights into the motivations, desires, preferences needs and goals of your audience. This takes the guesswork and opinions out of the development process, helping you prioritise feature sets and create user journeys based on real-life human psychology and behaviour.

Research services

Helping you understand your users as people

These are the primary research methods we apply across the discovery, alpha and beta stages of your project to give you robust, deep insights into how your system design can connect with the motivations, needs and goals of your users.

·     Current-state behavioural analytics. A SWAT analysis of your current application’s performance using your system’s data analytics. Used in the discovery stage of your project, it reveals how users are behaving, providing pointers for further research into why users are behaving in this way

·     Heuristic analysis. A standardised usability review to score your current system. Applied in the discovery phase of your project, it identifies any obvious issues prior to usability testing

·     Audience research and persona development. Used in the discovery stage of your project, this research surfaces the psychological profile of your target users, their motivations, needs and goals. The findings are synthesised into single-sheet persona descriptions, giving your development team a clear picture of the people they are connecting with

·     Kano modelling. Used in the discovery and alpha stages of your project, this research asks your audience to score potential features based on how satisfied they would make them feel. This helps you to prioritise your scope and development path

·     End-user usability testing. Applied in the discovery, alpha and beta stages, this research helps you understand how effective your content and interface is at connecting with the motivations, needs and goals of your audiences across their journey

·     Ethnographic research. Used in the discovery, alpha and beta stages of your project, this research helps you understand use-cases in the context of where the application is accessed – a noisy factory, busy street, on the move or in an office for example

·     Content and journey mapping. Using the outputs from the user research, mapping your system’s content and functionality throughout the users’ journeys not only provides a user-centric framework for development, but also helps you evaluate the feasibility of the system based on the constraints of your connected systems and processes on and offline

Research services

Helping you understand your users as people

These are the primary research methods we apply across the discovery, alpha and beta stages of your project to give you robust, deep insights into how your system design can connect with the motivations, needs and goals of your users.

·     Current-state behavioural analytics. A SWAT analysis of your current application’s performance using your system’s data analytics. Used in the discovery stage of your project, it reveals how users are behaving, providing pointers for further research into why users are behaving in this way

·     Heuristic analysis. A standardised usability review to score your current system. Applied in the discovery phase of your project, it identifies any obvious issues prior to usability testing

·     Audience research and persona development. Used in the discovery stage of your project, this research surfaces the psychological profile of your target users, their motivations, needs and goals. The findings are synthesised into single-sheet persona descriptions, giving your development team a clear picture of the people they are connecting with

·     Kano modelling. Used in the discovery and alpha stages of your project, this research asks your audience to score potential features based on how satisfied they would make them feel. This helps you to prioritise your scope and development path

·     End-user usability testing. Applied in the discovery, alpha and beta stages, this research helps you understand how effective your content and interface is at connecting with the motivations, needs and goals of your audiences across their journey

·     Ethnographic research. Used in the discovery, alpha and beta stages of your project, this research helps you understand use-cases in the context of where the application is accessed – a noisy factory, busy street, on the move or in an office for example

·     Content and journey mapping. Using the outputs from the user research, mapping your system’s content and functionality throughout the users’ journeys not only provides a user-centric framework for development, but also helps you evaluate the feasibility of the system based on the constraints of your connected systems and processes on and offline

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Customer Insight and Profiling

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Marketing Direction On-demand

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