Our solution was to create a multi-step, multi-platform change crusade – creating something more reminiscent of a cultural movement than an ad campaign.

At the centre of everything was Daikin’s approach to low-carbon living, their commitment to lasting change and their range of products which met the need – we encapsulated all of it under a new sentiment: the Energy for Change.

Beginning with the creation of an overarching campaign messaging house which addressed all audiences including B2B, we distilled our messaging for a consumer audience. Our designers then applied colour and design theory to create recognisable emblems for the campaign, backed by stunning hero imagery.

We produced every piece of collateral you can think of when it comes to a consumer campaign: from a website, campaign landing pages, brochures, pricing guides and even designing graphics for their fleet vans and showcasing centres. We created ads for relevant national press, and included a rallying call to action throughout: kickstart your Energy for Change today.

To top it all off, we created a TV and radio ad, too, broadcasting the Energy for Change message to households across the nation.