Over the years, we started to notice a pattern in the design graduates leaving university and entering the job market. Often, they were exceptionally talented - but had zero commercial experience. And that's a problem, because it's a huge part of our job.
We were also frustrated by the lack of culture and creativity funding anywhere west of London, meaning students in our region weren't getting the same leg up into the industry as their peers in the capital. And so, we launched the SWDDS Awards to celebrate local talent and encourage that key creative commercial thinking, too.
Each year, we invite final year university students to apply with their best work to one of three awarding categories, and battle it out for up to £4,000 and a paid internship with us at P+S.
The Graphic Design category, for all things offline, including 2D, 3D, typography and print related.
Digital Design, including online design projects such as animation, web design, video and digital graphic design.
And the Front-End Development category, for completed or in-development work incorporating creative visuals, like websites, online tools, digital games and apps.
As for the brief? There isn't one. But we expect every project to have purpose, commercial value, and market, cultural, or social demand.
The winner of each category is awarded £1,000, with one of our victors chosen as our 'Ultimate Creative Champion', receiving an additional £3,000 and a 3-month paid internship at P+S.