Over the years, we started to notice a pattern in the type of design graduates leaving university and entering the job market. Often, they were exceptionally talented - but had zero commercial experience. And that's a problem, because it's a huge part of our job.
We were also frustrated by the lack of culture and creativity funding anywhere west of London, meaning students in our region weren't getting the same leg up into the industry as their peers in the capital. And so, we launched the SWDDS Awards to celebrate local talent and encourage key creative commercial thinking, too.
Each year, we invite final year university students to apply with their best work to one of three awarding categories, and battle it out for up to £4,000 and a paid internship with us at P+S.
From saving the bees to protecting our oceans. From ending period stigma to raising awareness of cervical cancer and Aphasia. From celebrating poetry to promoting Welsh history and culture. And from stunning social commentary to flying high with nature’s aeroplanes. 2021’s talented finalists blew us away with the variety, energy, and commercial class of their projects. It’s why they were our top picks of the 165 strong entries we received from 19 different unis. And it’s why an extra special commendation award was added to the mix.
We followed the exact same judgement process as in previous years, but kept things exclusively online. Our judges whittled down the entrants to just 10 finalists, before hosting their face-to-face final interviews over video chat instead of at P+S headquarters.
When it came to announcing the champions, our Winners’ Ceremony may have been virtual, but there was no shortage of excitement. We all came together via video chat once again, to congratulate our finalists’ outstanding work and celebrate our overall winners.
Don’t worry if you missed out – check out our 2020 video here, including the amazing work we received from all our finalists, and announcing this year's champions!
Graphic Design. In other words, offline design projects. Think 2D, 3D and print.
Digital Design. Online design projects if you like. Think web and digital graphic design.
Motion and AR. If it moves, we’re interested. Think video, animation, XR, VR, AR, and 3D graphics.
As for the brief? There isn't one. But we expect every project to have purpose, commercial value, and market, cultural, or social demand.
The three best entries will be awarded £1,000, with one of our victors chosen as our 'Ultimate Creative Champion', receiving an additional £3,000. Any of our 10 finalists are also in with a chance of winning the 3-month paid internship at P+S.