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Ah, corporate comms. That often referenced, but much misunderstood marketing genre. A lot of businesses know what it is; a lot of them don’t.
So, it’s ok, you can ask. You’re not the first to wonder. What exactly is corporate comms?
We’ll start with what it’s not.
It’s not just a company handbook or an event flyer or a state-of-the-nation presentation to be wheeled out yearly. And in this digital age, it’s no longer relegated to the realm of print.
Corporate comms encompasses every single thing you say as a company, every single medium you use to say it, and every single person you say it to – current and potential clients and employees alike. From your memo politely reminding staff to change the toilet roll, to the product brochures your sales team tout, and the financial report you send to C-suite leads.
So it’s important to choose an agency with years of experience in the corporate communications game, and one with the strategy, creative and tech resources behind it to make your campaign sing for its supper.
· Annual reports
· Whitepapers
· Presentations
· Prospectuses
· Booklets, brochures and coffee table books
· Advertising
· Direct marketing
· Internal communications
· Blogs, magazines and digital publications
· Events and exhibitions (including virtual events)
· Corporate videos
· Webinars
· Corporate stationery and signage
· Workshops
· Comms strategy
· Annual reports
· Whitepapers
· Presentations
· Prospectuses
· Booklets, brochures and coffee table books
· Advertising
· Direct marketing
· Internal communications
· Blogs, magazines and digital publications
· Events and exhibitions (including virtual events)
· Corporate videos
· Webinars
· Corporate stationery and signage
· Workshops
· Comms strategy
4D communications
It can be all too easy for corporate comms to become a little boring. Slightly flat. Somewhat two-dimensional.
But they don’t have to be dry as a bone. They can be developed with the aim of doing more than one job, on more than one platform.
In this hybrid world of virtual and reality, no agency worth its salt should offer you a one-size-fits-all piece of work. If they truly respect your business, your audience and your budget, they’ll recommend hard-working, multitasking communications campaigns that can be rolled out across different materials, repurposed for numerous channels, or cater for various audiences.
If they don’t deliver you this, if the comms they create don’t wash the dishes and take out the trash, talk to us.
Because we’re a fully-integrated agency, we can do it all – from strategy, writing, video, design and development, to artwork, printing, delivery, measurement, reporting and project management.
Meaning better collaboration, faster turnaround times, and ultimately more value for your corporate communications spend.
