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“It's not what you know but who you know” goes the old adage. You might argue that is now true of marketing, what with the increasing clout of influencers, especially on social media. Partnering with… 27th July 2016 Read more
Having an accurate buyer persona – a semi-fictional representation of your ideal customer – is essential for creating an effective B2B content marketing strategy. According to Business 2 Community,… 25th July 2016 Read more
Customer demands – with regards to their digital experiences – are advancing at a faster rate than companies can execute, according to Accenture. The management consulting company teamed with… 20th July 2016 Read more
Would you put yourself in the 9% of B2B marketers who say they’re very effective at content marketing, as per the Content Marketing Institute’s research ? Or perhaps you fit better in the 41% who… 13th July 2016 Read more