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Firms are starting to get a grip on their content marketing efforts, research suggests. At the start of the year, we reported how content engagement had fallen by 17% in 2015 – despite output having… 27th June 2016 Read more
LinkedIn is a fantastic resource for B2B marketers, with its potential for generating leads, building professional relationships and establishing your business as an industry expert. But you’re only… 21st June 2016 Read more
Microsoft’s acquisition of LinkedIn has split marketers when it comes to assessing the future of the social network. Some point to Microsoft’s chequered past with acquisitions, such as its $7bn… 17th June 2016 Read more
Dark social doesn’t always get much mind from marketers – but that could be about to change. A new study reveals that over three-quarters (77%) of publishers’ or marketers’ content shared via mobile… 15th June 2016 Read more