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I’ve been following the ‘challenger marketing’ theme on The Drum recently. It suggests that marketers adopting new strategies in B2B lead generation and content marketing would get the best results… 8th February 2016 Read more
In the third part of my posts on content marketing, I’m going to look at infographics – everyone’s new favourite way of digesting content. A truly outstanding infographic can be something of an… 8th February 2016 Read more
Last time I discussed the benefits of video marketing – today, I’m going to be looking into content in general after seeing something on LinkedIn called ‘Why we’re hungry for remarkable content’. So… 5th February 2016 Read more
Content marketing is such a broad area, to write about all aspects of it in one blog post is nigh on impossible. So, I’m going to kick this series off by looking at video marketing. 2015 was the year… 2nd February 2016 Read more
Emoji are symptomatic of the rise of mobile, and now their presence is set to rise even further, thanks to Facebook’s recent developments. The social media giant has decided to incorporate emoji as a… 1st February 2016 Read more