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With the final push for Christmas now underway for brands, many marketers will be obsessed with trying to find a way to engage millennials – a generation that now wields some serious spending power.… 9th December 2016 Read more
In order to compete effectively in the digital marketing world in 2016 and beyond, an organisation needs to concentrate on three things, says Smart Insights in its latest Managing Digital Marketing… 5th December 2016 Read more
If you operate in a low interest sector there is a danger of accepting your fate and no longer trying to entertain your audience with your content, leaving for a mush of bland corporate messages.… 28th November 2016 Read more
There’s a real argument now for just marketing to intelligent machines. After all, so much of the content that is consumed by internet users today is determined by various personalisation algorithms… 25th November 2016 Read more
What did you make of O2’s ‘Be More Dog’ campaign? The idea won a host of industry accolades and the slogan eventually became a mantra for the mobile network brand, but customers struggled to grasp… 9th November 2016 Read more