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Experian Marketing Services’ annual Digital Marketer report always provides a fountain of interesting findings on where marketers’ see room for improvement, and this year’s is no exception. It… 29th April 2016 Read more
B2B marketers see no value from every 20p in the pound they spend on content marketing, suggests a study from Kapost. The US-based research shows that B2B firms spend over $5.2 billion a year on the… 27th April 2016 Read more
We’ve all seen the stat (or one similar): 57% of consumers will wait no more than three seconds for a web page to render before abandoning the site. Whether you think that’s a little harsh or not,… 25th April 2016 Read more
Twitter has revealed that since it’s switched over its “new improved” timeline, it’s seen “very few” people choosing to opt out of having the top tweets shown first. “It’s in the low single digits,”… 22nd April 2016 Read more
How confident are you that you will be in total control of the end-to-end customer experience by 2020? Almost nine in ten (86%) of the chief marketing officers (CMOs) and senior marketing executives… 20th April 2016 Read more