Strategy
The power of purpose
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If creative is the heart, and tech is the muscle, then strategy is the brain.
To guarantee the best possible response for you, our strategy and insight teams work across every relevant stage of a project.
Data drives our thinking, and our analysts follow a ‘learn > build > measure’ approach to project planning and execution. So any project Proctors undertakes is always optimised, refined and measured for maximum results.
Our strategic services
Using our heads to win hearts
Strategy is the director of any campaign.
It’s the bigger picture, channelling all your marketing efforts towards one harmonious goal.
Brilliant strategy involves understanding your audience – who they are and what they really want – so you can meet them in the right place, at the right time, with the right message.
It’s converting maybes into yeses. Transforming product releases into sales successes. Turning branding opportunities into award-winning campaigns.
It’s about entertaining them, not overloading them.
Strategy is what wins your customers’ trust… and their loyalty. It’s what keeps them coming back for more.
Right audience
Right place
Right time
Right message
How we build an effective marketing strategy
Strategic services
Brand architecture, positioning and proposition
Marketing strategy
Audience insight
Growth and scalability planning
ROI optimisation
Account-based marketing (ABM)
Lead generation campaigns
Customer journey planning
Social, content and digital media planning
Campaign management, analysis and optimisation
We develop strategies using a ‘learn > build > measure’ approach, combining data and storytelling to build your game plan for success.
Data drives our thinking
Quantitative and qualitative intelligence lies behind everything we do. And we never do something for the sake of it.
From customer targeting that’s razor sharp to lead generation that attracts, nurtures and converts. Every action has an intent, and is perfectly researched and justified.
Right from the project planning stages we’ll develop goals for each step of your campaign. Then our data insight specialists, marketing automation experts and Google IQ-qualified analysts will continually test, measure and optimise performance across all your channels throughout.
