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Every one of our clients has a different set of challenges, but many of them share the same goals.
A hard-working brand that delivers a competitive advantage. A marketing mix that measures up against growth plans. Marketing technology that’s fit for purpose.
But the truth is, there are so many tools, platforms, strategies and software options in the marketing mix, it’s difficult to know where to begin – and even harder to know where you could be doing better.
Whatever your situation, a marketing audit can help determine if your current marketing strategy will deliver on your growth objectives.
We can help you evaluate exactly where improvements to your processes, tools and team skillsets could be made, where your spend could be saved, and how quickly your business’ growth could accelerate.
Senior-level experience
Giving you an objective view
The good news is, no matter your current state of affairs, you can hit the ground running.
We’ll get started with a free consultation where we’ll pick your brain and get to understand your business, your ambitions and your feelings about where your marketing challenges lie. We’ll ask you about the current tools you use, the skills your team has and the overarching mission of your business.
After the consultation, we’ll comeback to you with our thoughts on what we’ll need to complete your audit and recommendations report.
The audit may cover a number of areas, depending on your circumstances, but typically we’ll look at:
• The cohesion of agreement and understanding of the company’s strategic mission between the board, executive and staff
• The brand and its position in the market against the competition
• Customer needs, and their perception of your brand
• The effectiveness of all your current marketing activity
• The capabilities and skills of your marketing team
• Your marketing IT and CRM capabilities
At the end of any audit, you’ll have a clear, precise and objective report delivered to you and your board – including a SWAT analysis – plus clear, actionable recommendations to help you move forward and achieve your growth ambitions with confidence.
Our Marketing Audit Services
Our marketing audits generally proceed in three phases: The first is the collaborative research and consultation stage, followed by the independent research stage, and finally our report and presentation.
Our services are tailored for each client, but you can expect us to include many of the following:
· Collaborative workshop – either in person or remote
· Consultation services
· Market research – including economic, social, political and cultural trends
· Audience analysis
· Brand analysis
· Industry, sector, segmentation research
· Trend research and analysis
· Competitor research
· Digital review – including an evaluation of your current platforms, software, website/apps and their capabilities
· Key stakeholder interviews – internal and external
· Marketing report – including a position summary
· Board and stakeholder presentation
Our Marketing Audit Services
Our marketing audits generally proceed in three phases: The first is the collaborative research and consultation stage, followed by the independent research stage, and finally our report and presentation.
Our services are tailored for each client, but you can expect us to include many of the following:
· Collaborative workshop – either in person or remote
· Consultation services
· Market research – including economic, social, political and cultural trends
· Audience analysis
· Brand analysis
· Industry, sector, segmentation research
· Trend research and analysis
· Competitor research
· Digital review – including an evaluation of your current platforms, software, website/apps and their capabilities
· Key stakeholder interviews – internal and external
· Marketing report – including a position summary
· Board and stakeholder presentation
