Customer Insight and Profiling

The foundation of authentic, meaningful comms

Form deeper connections with your customers by knowing their motivations, their needs and their values.

The purpose of your brand, the offers in your lead generation, the journey through your website, the content you nurture prospects and customers with; all need a deep, holistic understanding of what makes your customers tick if they are to connect persuasively and fuel your growth.

With the right customer insight and comprehensive profiling, you can connect with the motivations, desires, preferences, behaviours, needs and goals of your audience.

A holistic view of your B2B clients

B2B buyer profiling is different to profiling consumers: there are a number of additional layers of complexity, and often unseen factors which impact decision-making.

We’ll create a holistic B2B profile which considers:

Matrix decision making

Business buying is a team sport, often played out over a long timeframe. We’ll help you identify the decision-makers and influencers within your target businesses, exploring where they enter the process, what their needs will be, and explore their levels of authority and psychological profiles.

Corporate goals and sector trends

By understanding what’s happening in your customer’s sector, we’ll enable you to connect and identify with what’s really driving their corporate needs.

Macro trends

B2B products and services are part of a value chain. Ultimately, your customers’ goals are to satisfy their own customers’ needs. Our B2B profile will allow you to understand what’s driving your customers’ customers, helping to differentiate you in a competitive market.

Our services

Depending on the nature of your business and customers, we employ a variety of research and profiling processes. These may include:

·     Analysing buying behavioural patterns in your CRM, marketing automation and digital analytics

·     Interviews with channel partners

·     Internal interviews with your sales and customer service teams

·     Interviews with your current customers

·     Qualitative and quantitative research using cost-effective online recruitment and research tools

·     Artificial intelligence profiling tools applied through LinkedIn

·     Desk research to profile executives in target and key accounts

·     Desk research into sector and macro trends

·     Creating buyer personas from the research data

·     Creating buyer journey maps

Our services

Depending on the nature of your business and customers, we employ a variety of research and profiling processes. These may include:

·     Analysing buying behavioural patterns in your CRM, marketing automation and digital analytics

·     Interviews with channel partners

·     Internal interviews with your sales and customer service teams

·     Interviews with your current customers

·     Qualitative and quantitative research using cost-effective online recruitment and research tools

·     Artificial intelligence profiling tools applied through LinkedIn

·     Desk research to profile executives in target and key accounts

·     Desk research into sector and macro trends

·     Creating buyer personas from the research data

·     Creating buyer journey maps

Other services

UX Research
More info
LinkedIn Marketing
More info
SEO/SEM
More info
Account-Based Marketing (ABM)
More info
Marketing Audit Services
More info
Marketing Strategy
More info
Brand Strategy
More info
Marketing Direction On-demand
More info
Campaign Strategy and Planning
More info
Conversion Rate Optimisation (CRO)
More info
Marketing Automation
More info
Reporting and Data
More info