Prysmian Group

100% increase in shareholders

 

Background

More than the sum of its parts, Prysmian Group is made up of inspired, committed and passionate employees. Success is global – and it’s shared. So, the cables giant came to Proctors looking for a new way to shout about company rewards.

You can learn more about the Group itself and our longstanding relationship here.

Campaign 

Our YES campaign (Your Employee Shares) utilised the power of print, video and digital advertising. It spanned 28 countries and offered long-term stocks and shares to Prysmian’s 30,000+ staff.

 

Results

The campaign blew their highest sign-up figures out of the water:

 

  • Employee shareholders doubled in just 12 months
  • A 2-year extension of the scheme due to overwhelming popularity
  • 6,000 subscribers in 1 year