Rapid, seamless, cost-effective digital design at scale
Distinguished international legal practitioners, supported by deep industry knowledge and market intelligence – that’s Osborne Clarke in a nutshell. And we work with them on the design and strategy of their international website and microsites.
Their corporate website had plenty of regularly updated content from international legal experts, but Osborne Clarke’s user journey wasn’t always well-defined. There were missed opportunities for engagement, and while some UX improvements were taking place, individual sections and microsites were being updated independently. The result was a site which generally felt disjointed and inconsistent.
We applied atomic design principles to the website, breaking down every element into its smallest components. Once we had the correct design foundation in place, we moved onto motion design, making sure the brand was reinforced by interactions on the site. It helped reduce the length of pages and create the best user experience.
With the digital design team in full control of the components making up the site, there would be complete consistency whenever a new page template was created.
Each country’s microsite can now display unique content and CTAs to reflect their individual business objectives, whilst maintaining brand consistency. The atomic design principles also make design updates quicker, with any changes automatically applied to all relevant assets – saving huge amounts of time, resources and money. It’s also made the client-agency briefing process much simpler too.