New identity for progressive government body
Economic Cities and Special Zones Authority (ECZA) is the organisation responsible for the promotion and supervision of Saudi Arabia’s burgeoning Economic Cities – a fundamental building block in the ongoing economic diversification within the Kingdom.
Create a new identity and clear positioning that pitches ECZA as a progressive, thoroughly modern KSA body, while retaining concepts of heritage, supervision, custodianship and regulation.
It should align the organisation’s goals seamlessly with those set out in the Saudi Vision 2030.
A truly collaborative process. Working with investors, agencies and master developers, we conducted in-depth studies and extensive market research, collecting visual influences from Saudi culture, landscapes, architecture and history, and getting to the real heart and soul of the organisation.
- A cohesive vision, mission and purpose
- A visual personality, created from the ground up
- A modernised logo, incorporating a fresh reimagining of the instantly recognisable Saudi crossed swords and palm logo
- A unified brand that has both a new and forward-looking flavour, while retaining its sense of heritage and gravitas