Daikin

How to remain world number one

 

Background

Daikin is the world’s leading air conditioning, ventilation and heating manufacturer. Our relationship with the business has taken us on a journey through technological advancement, eco-awareness and even into the world of CGI robots.

 

Challenge

Daikin needs to keep its global installer audience engaged and incentivised, year-round.

But this audience isn’t interested in run-of-the-mill marketing clichés. It’s concerned with two things – keeping customers happy and hitting sales targets.

 

Solution

Strategic thinking and prolific creative output focused on Daikin’s all-important channel market. Applying our skills in design, copywriting, CGI and animation, we’ve created an ongoing series of activity based around print media, digital technology and in-person event attendance.

 

Highlights from our relationship include: 

  • Print and online advertising
  • Product launches
  • VIP events
  • Branding and logo design
  • CGI
  • Animation