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Proctor + Stevenson
The Old Printworks,
178 Easton Road, Bristol
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Vapormatt outreach strategy

Promoting the most valuable industrial process you’ve probably never heard of

What do medical implant specialists, 3D printing additive manufacturers, cutting and drilling professionals, high-tech cable organisations, the world’s most popular mobile phone companies, Formula 1 and the aerospace sector have in common?

They use Vapormatt.

Vapormatt’s wet blasting technology, to be precise.


So, what exactly is wet blasting? It’s an industrial process that creates better finishes, cleaner surfaces and increased durability for everything from tools to components to machines to products.

So many of today’s innovations are made better thanks to wet blasting. For example, wet-blasted medical implants are more bio-reactive, meaning they actually help stimulate soft tissue growth around a joint.  

And who exactly are Vapormatt? This family-run business invented the very first wet blasting system, during the development of jet engines back in the late 1940s. Some 70 years later, they’re the wet-blasting global leaders, working with the world’s biggest companies and the most innovative markets.

Already being a titan of the wet blasting universe, Vapormatt were yet to heavily invest in marketing; business boomed via their existing customer base, word of mouth and the sales team.

But with ambitious growth plans, they wanted – needed – an effective brand awareness strategy that was automated, connected, sophisticated and internally sustainable long-term.


Educating audiences on the whys and wherefores of wet blasting was to be crucial for success. But how do you make an industrial process sound, well, sexy?


Behind every technology and every process lies a compelling tale waiting to be told. And that is what creates the theatre and drama surrounding a technology, product or process.  

So, we learned every little thing there is to know about the application itself to uncover the impressive takeaways; the nuggets of gold that translate to key USPs.

Then we focused on the humanity of it all, by getting to know the people behind the process. (Thanks to two intense days onsite with the wonderful and worldly Vapormatt team.)

Combine the two, and there’s your story.

Our Creative Director Phil talks more on this here.

It’s this story that in turn helps to inform the marketing strategy – who to tell the story to, and how and where to tell it.

Speaking of…our ongoing outreach strategy is a heady mix of sector specific and educational campaigns – targeting businesses and sectors who might not know about wet blasting, or who use competitors’ technologies. Alongside collaboration with the sales team to run semi-automated account-based marketing (ABM) campaigns. 

All of which are fast contributing to increased customer acquisition, and putting Vapormatt on track to double their turnover over the next five years.

“Proctors’ strategy for us has dramatically boosted customer acquisition, making use of marketing technologies and channels that we wouldn’t previously have known about or considered. It’s still early days, but we now have high hopes of meeting our goal to double the size of our business, something that would likely have remained a pipe dream, without P+S’s advice and support.”

Miles Pluckwell
Marketing Manager


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