Vapormatt
Vapormatt

Vapormatt outreach strategy

Promoting the most valuable industrial process you’ve probably never heard of
Background

What do medical implant specialists, 3D printing additive manufacturers, cutting and drilling professionals, high-tech cable organisations, the world’s most popular mobile phone companies, Formula 1 and the aerospace sector have in common?

They use Vapormatt.

Vapormatt’s wet blasting technology, to be precise.

Challenge

So, what exactly is wet blasting? It’s an industrial process that creates better finishes, cleaner surfaces and increased durability for everything from tools to components to machines to products.

So many of today’s innovations are made better thanks to wet blasting. For example, wet-blasted medical implants are more bio-reactive, meaning they actually help stimulate soft tissue growth around a joint.  

And who exactly are Vapormatt? This family-run business invented the very first wet blasting system, during the development of jet engines back in the late 1940s. Some 70 years later, they’re the wet-blasting global leaders, working with the world’s biggest companies and the most innovative markets.

Already being a titan of the wet blasting universe, Vapormatt were yet to heavily invest in marketing; business boomed via their existing customer base, word of mouth and the sales team.

But with ambitious growth plans, they wanted – needed – an effective brand awareness strategy that was automated, connected, sophisticated and internally sustainable long-term.

Solution

Educating audiences on the whys and wherefores of wet blasting was to be crucial for success. But how do you make an industrial process sound, well, sexy?

Simple.

Behind every technology and every process lies a compelling tale waiting to be told. And that is what creates the theatre and drama surrounding a technology, product or process.  

So, we learned every little thing there is to know about the application itself to uncover the impressive takeaways; the nuggets of gold that translate to key USPs.

Then we focused on the humanity of it all, by getting to know the people behind the process. (Thanks to two intense days onsite with the wonderful and worldly Vapormatt team.)

Combine the two, and there’s your story.

Our Creative Director Phil talks more on this here.

It’s this story that in turn helps to inform the marketing strategy – who to tell the story to, and how and where to tell it.

Speaking of…our ongoing outreach strategy is a heady mix of sector specific and educational campaigns – targeting businesses and sectors who might not know about wet blasting, or who use competitors’ technologies. Alongside collaboration with the sales team to run semi-automated account-based marketing (ABM) campaigns. 

All of which are fast contributing to increased customer acquisition, and putting Vapormatt on track to double their turnover over the next five years.

Results
“”
“Proctors’ strategy for us has dramatically boosted customer acquisition, making use of marketing technologies and channels that we wouldn’t previously have known about or considered. It’s still early days, but we now have high hopes of meeting our goal to double the size of our business, something that would likely have remained a pipe dream, without P+S’s advice and support.”
Miles Pluckwell
Marketing Manager
Vapormatt

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Test title for heading 1

Test title for heading 2

Test title for heading 3

Test title for heading 4

Test title for heading 5
Test title for heading 6

  • unordered list style