Educating audiences on the whys and wherefores of wet blasting was to be crucial for success. But how do you make an industrial process sound, well, sexy?

Simple.

Behind every technology and every process lies a compelling tale waiting to be told. And that is what creates the theatre and drama surrounding a technology, product or process.  

So, we learned every little thing there is to know about the application itself to uncover the impressive takeaways; the nuggets of gold that translate to key USPs.

Then we focused on the humanity of it all, by getting to know the people behind the process. (Thanks to two intense days onsite with the wonderful and worldly Vapormatt team.)

Combine the two, and there’s your story.

Our Creative Director Phil talks more on this here.

It’s this story that in turn helps to inform the marketing strategy – who to tell the story to, and how and where to tell it.

Speaking of…our ongoing outreach strategy is a heady mix of sector specific and educational campaigns – targeting businesses and sectors who might not know about wet blasting, or who use competitors’ technologies. Alongside collaboration with the sales team to run semi-automated account-based marketing (ABM) campaigns. 

All of which are fast contributing to increased customer acquisition, and putting Vapormatt on track to double their turnover over the next five years.