A new visual identity was developed to give Thrio a unique presence in its sector. It had to be bold, memorable and innovative in its approach. It needed to stand out from all competitors across every touchpoint. It also needed to instil confidence among business customers, building trust from the word go.

A clever reworking of the logo allowed us to adapt the wordmark into a neat, compact icon. This is complemented by a visual graphic system based on Venn diagrams, representing the overlapping needs of service providers, brands and customers. This acts as a container for the brand’s photographic assets.

We also refreshed the image library with ‘fly-on-the-wall’ snapshot-style photography – a departure from the sector’s typical contact centre stock imagery. Each image was selected to create intrigue and focus on a broader world of customer interaction, business integration and support – all held together by a simple three-colour palette.

The result was a visual language that typifies Thrio’s positioning as the enabler of call centre technology – neither aligned to brand, customer or service provider, but the glue that unites them.

Alongside the new identity, and a new set of brand guidelines, we also created a new tone of voice for Thrio – one that would centre customers through approachable, confident language and captivate the tech world with intelligent thought-leadership.

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