As this was our third year producing the annual report, it was important that our creative team came to the project with a fresh perspective. Our task was to take their raw content – facts, figures and plenty of information – and turn it into an impactful, eye-catching brochure.

Our creative team designed infographics, graphs, and diagrams to translate some of the more complex information into more visually appealing and accessible formats, breaking up the text and creating a rich and enjoyable experience for the reader. The final product was a sustainability brochure that presented Epson’s goals, achievements, product innovations and case studies – perfectly representing the brand’s bold ambitions.

Accompanying videos, animations and social media clips were an important part of a wider campaign to promote the great strides Epson continue to make. Our video and motion graphics team produced a live-action video of the Epson team discussing the company’s work around sustainability to inspire their customers, employees and stakeholders, to start important conversations and celebrate their success.

The brochure itself was printed using Epson’s PaperLab – the world’s first in-office paper recycler – so readers can rest assured of the company’s willingness to practice what it preaches. It’s an innovative approach from a cutting-edge brand, but not a surprising one considering its credentials.

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