Sungard AS
Sungard AS

Sungard AS

3D direct mail, done differently
Background

If you have an IT disaster, you want Sungard to come to the rescue. A global provider of IT-resilience and disaster-recovery services, its specialism is minimising risk and making your IT infrastructure more robust. Our job? To generate tangible leads and convert them into meeting requests.

Client
Sungard AS
Year
2018
Services

Website development

Direct mail

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Challenge

Sungard’s expertise lies in a subject many find inaccessible. We needed to find a way to create interest in their services, which could then be translated into lasting relationships. To generate those leads, and convert them into meetings with the UK and US sales teams, we created a powerful and punchy direct-mail pack and website landing page.

Solution

This wasn’t your run-of-the-mill service brochure: we delivered an impactful, incentive-driven three-dimensional mailer. Each was tailored specifically to the client, complete with a URL to direct them to an inspiring, personalised landing page.There, they were met with a booking form to arrange that all-important meeting.

Results
28%
recipients visited the landing page
6%
UK recipients had a meeting with the sales team
2.76%
USA recipients doing so too

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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  • unordered list style