Prysmian YES Campaign

Getting employees involved in a global mission
More than the sum of its parts, Prysmian Group is made up of inspired, committed and passionate employees. Success is global – and it’s shared. So, the cables giant came to Proctors looking for a new way to shout about company rewards.
You can learn more about the Group itself and our longstanding relationship here.

Corporate communications

Campaigns and advertising

Video and animation 


Digital design 

Marketing strategy

Campaign strategy and planning

Campaign analysis and insight/Attribution and behavioural modelling

Lorem ipsum


Our YES campaign (Your Employee Shares) utilised the power of print, video and digital advertising. It spanned 28 countries and offered long-term stocks and shares to Prysmian’s 30,000+ staff.

Employee shareholders doubled in just 12 months
Subscribers in 1 year

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Test title for heading 1

Test title for heading 2

Test title for heading 3

Test title for heading 4

Test title for heading 5
Test title for heading 6

  • unordered list style