Prysmian Group
Prysmian Group

Prysmian

Positioning, products and razor-sharp marcomms
Background

Prysmian Group is one of the world’s largest cable manufacturers and solution providers.

Our relationship was built on an existing partnership with Pirelli Cables in the mid '90s. It continued when Pirelli sold its cable business to Prysmian, and we continue to work on a wide range of projects, taking in branding, product launches, advertising campaigns, marketing collateral and exhibitions, now with an increased focus on international events and roadshows.

Client
Prysmian Group
Year
2020
Services

Exhibitions and events

Print design

Digital design

Video

Branding

Copywriting and editorial

Digital marketing

Website creation

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Challenge

In 2011, Prysmian bought fellow cable manufacturer, Draka, creating a new leader in the cable industry. We were tasked with delivering a new brand, new messaging and new marketing materials to support and promote this launch - alongside related product innovations and internal communications.

Solution

Looking at the branding work that had previously been developed, we created a series of positioning messages and communications that covered everything from the Prysmian Group, to its various business units, right down to individual product level. Always reiterating a commitment to innovation, environmental responsibility and customer focus, we have since produced work that includes advertising, web content, corporate communications (in the form of event graphics, audio-visual presentations and movies), product promotions and Prysmian Group's central corporate brochure.

Results
“”
I’d like to take the occasion to thank you …we really appreciated the highly professional job you all did
Bruna Chitoni
Business Communications Manager
Prysmian Group

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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