Once in a while, we get the opportunity to work with a product that can change the world. LIGNIA, a brand-new company, is on a mission to reduce hardwood deforestation, re-engineering sustainable softwoods to match the beauty and durability of woods like teak and oak.
When LIGNIA came to us, they were still finishing the build of their factory in Barry, South Wales. Their team asked us to create a complete branding and marketing strategy that would leave them ready to launch the moment their production facility was up and running.
We developed a master-brand architecture that would cover their three key product offerings: LIGNIA, LIGNIA Yacht, and LIGNIA Fire. And we united the three specialist products under one proposition:
“Made for whatever life throws at it.”
We applied the brand across the business and developed a new website, alongside all the brochures and marketing collateral they would need the moment they entered the market.
“Proctors has delivered for us a world-class brand platform which allows us to gain and hold the attention of our target markets. Delighted with the branding and digital expertise, especially helpful with GDPR."
Now LIGNIA have our marketing plan in place, we’re about to launch advertising campaigns for LIGNIA Yacht and the main LIGNIA product to create awareness and demand from specifiers in the construction and marine yacht-building sectors. But you know us: we only celebrate when those measurable results roll in. Watch this space …
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.