Ghyston
Ghyston

Ghyston

The story of two guys, a girl, and the power of work-life balance
Background

Bristol-based Ghyston makes technology work for their clients. And makes the process enjoyable.

It’s all about a culture of balance too - one that doesn’t sacrifice living life to the daily grind. With a whole lot of heart, a whole lot of passion, and a whole lot of talent, this is a company full of some of the best and brightest minds in the business.

Client
Ghyston
Year
2018
Services

Branding

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Challenge

A total rebrand based on a cool new name: Ghyston (borrowed from a mythical Bristolian giant). We had to drill down to what the company was truly about and what it wanted to be before capturing its personality and converting this into a tangible and inspiring creative identity. One that was braver than your average technology company.

 Having split from their London-based parent company, and found a brilliant new name for themselves, a whole new identity was needed for this new phase in their business.

Solution

We researched everything from market and competitor analysis to employee and customer interviews.

Next, we workshopped with the Ghyston team to help us determine the company’s positioning, vision, values, personality, customer personas and core offerings.

Finally, we brought the brand to life. We drafted the company story (or in B2B speak, the proposition) and created a dynamic logo. We fashioned brand guidelines and resources – covering everything from tone of voice, to typography, to bespoke icons.

And what emerged was a fully realised (and braver) new brand, ready to take on the software world whatever the medium or platform.

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