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Economic Cities And Special Economic Zones Authority


Creating a brand identity to reflect heritage and progression

Economic Cities And Special Economic Zones Authority (ECZA) is the organisation responsible for the promotion and supervision of Saudi Arabia’s burgeoning Economic Cities and Special Economic Zones – a fundamental building block in the ongoing economic diversification within the Kingdom.

Economic Cities And Special Economic Zones Authority

Create a new identity and clear positioning that pitches ECZA as a progressive, thoroughly modern KSA body, while retaining concepts of heritage, supervision, custodianship and regulation.

It should align the organisation’s goals seamlessly with those set out in the Saudi Vision 2030.


A truly collaborative process. Working with investors, agencies and master developers, we conducted in-depth studies and extensive market research. Collecting visual influences from Saudi culture, landscapes, architecture and history allowed us to get right to the heart and soul of the organisation.

We then put together a package that included:

· A cohesive vision, mission and purpose.

· A visual personality, created from the ground up.

· A modernised logo, incorporating a fresh reimagining of the instantly recognisable Saudi crossed swords and palm logo.

· A unified brand that has a forward-looking flavour, while retaining its sense of heritage and gravitas.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Specialists in you
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