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Proctor + Stevenson
The Old Printworks,
178 Easton Road, Bristol
BS5 0ES, United Kingdom

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Daikin Industries LTD


Upping brand engagement with a key target audience

Daikin is the world’s leading air-conditioning, ventilation and heating manufacturer. Our journey with the company has taken us from technological advancement to eco-awareness and even into the world of CGI robots.


To maintain its enviable position as the world leader in air-conditioning and heating systems, Daikin needs to keep an audience of global installers engaged and incentivised, year round.

And the target market isn’t interested in run-of-the-mill marketing clichés. It’s concerned with two things – keeping customers happy and hitting its sales targets. That's where we come in.


An ongoing programme of strategic thinking and creative output, focused on Daikin’s all-important channel market.

Applying our skills in design, copywriting, CGI and animation, we’ve created an ongoing series of activities based around print media, digital technology and in-person event attendance.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Test title for heading 1

Test title for heading 2

Test title for heading 3

Test title for heading 4

Test title for heading 5
Test title for heading 6

Specialists in you
  • unordered list style
  1. test ordered list