What’s the purpose?
It can be hard to find meaning in what you do.
It doesn’t matter if you’re a digital strategist, a dog walker, a traffic warden, or a chef. If you don’t feel connected to your work – if you don’t feel a sense of purpose – it can be hard to stay engaged or committed.
Purpose is a big deal right now. The advertising and marketing industries have been accused of reckless greenwashing, in a bid for products and services to appear more appealing. They’ve been accused of promoting overconsumption and wastefulness. It’s even been said that we’re driving the climate crisis.
And at Proctors, we’re not blind to those concerns. (It’s why we’re so selective with our own campaigns, clients and partners.)
But we’re also firm believers in the merit of our own, ‘personal’ purpose. A purpose which is as simple as helping others, by using our time, talent and resources wherever possible to create a better world.
So we do this by giving back to our communities: whether local, global or simply like-minded. From sponsoring the local Easton women’s football team, to running the annual South West Design + Digital Student Awards, to ensuring our office is eco-friendly and self-sustainable, and by fundraising for chosen local charities.
Because for us, our Corporate Social Responsibility is just another part of our work. And we treat it with the seriousness and dedication it deserves.
Raising money for cancer research, Business Beats Cancer West of England
Our Founder and Chairman, Roger Proctor MBE, is passionate about ensuring Proctor + Stevenson do our part.
As a board member for Business Beats Cancer West of England (BBCWoE) – Cancer Research UK’s Business-facing arm in the region – Roger offers both our services and the personal commitment of Proctors employees to their cause.
Throughout our partnership with BBCWoE, we’ve created awareness campaigns complete with copy, design and marketing support, and assisted with event promotions year-round. And, of course, we got stuck in to raise some of those all-important funds ourselves.
Firstly, we took part in ‘The Big Hike,’ where a group of brave Proctorians hiked 26.5 miles through the Brecon Beacons on a beautiful, brisk Saturday, raising an impressive £1,832 for cancer research.
As if that wasn’t enough, even more Proctorians then took on ‘The Big Ride Cycle Challenge’ – a 79.2-mile loop starting from our offices in Easton and continuing through Cheddar Gorge, Wells, and the surrounding areas. With thighs of steel, our amazing team raised another £815 – a storming success.
If you’re a friend of Proctors, you’ll know every Christmas we create a ‘Christmas Card video’, treating our clients, friends, and family to a behind-the-scenes look at our team which will lift spirits and spread a little hilarity, too.
But when the COVID-19 saw us all locked down last year, the team agreed we should do something different.
We took a step away from the dressing up and hijinks, and instead approached a local charity to offer some help instead.
Caring in Bristol are a local charity working towards an incredible goal: to end homelessness in Bristol, for good. But during the pandemic homelessness tripled in Bristol, reflecting a nationwide trend. And it left the team with an even bigger task ahead.
So, our incredibly talented team of animators, copywriters and our marketing team got to work to produce a video which would get Bristolians digging deep for the cause.
The result? More than £20,000 of donations in just under two weeks, absolutely crashing through the Caring in Bristol team’s targets – and deservedly so.
It goes without saying, but the entire Proctors team was so proud of what we achieved for such a brilliant cause. So much so, you may want to watch this space…
If you’re an aspiring Philanthropist, looking for a cause to get stuck into, or are a charitable cause looking for support, Quartet Community Foundation are your answer.
They bring people together who want to work on community projects in the west of England, supporting hundreds of thousands of people through local frontline charities and voluntary groups.
We’ve been working with the team at Quartet for years, and have developed real, personal friendships with them. So when we heard they had begun a Coronavirus 2020 relief fund, we wanted to help in any way we could – which, as it turns out, meant hosting a virtual ‘Quarantine Quiz’!
We used the quiz to raise money for the foundation – and along the way, we experienced a real boost to our own morale too.
Babbasa are a Bristol-based organisation who work with young people, businesses, and the local community to address inequality in all its forms, and produce a fairer city. They offer advice on recruitment policies, and work with organisations to explain how they can diversify their workforce, as well as providing potential candidates.
So we partnered with them to get their advice on our own recruitment policy, to ensure we’re doing everything we can to create an inclusive culture – and actively work towards creating a fairer city.
Purpose is what you make it
Whoever you are, and wherever you work, it’s important to feel you’re doing the things that align with your values.
And at Proctors, we do that by ‘doing good’ and giving back wherever we can.
As you’ll see, it's not all about big, transformative gestures. But about the things we can all do as a team to make the world just a little bit brighter.
So we’ll carry on doing what we can by working closely alongside charities and organisations to help those in need – both locally and further afield. We’ll continue to ensure we’re cultivating a sustainable office environment, and remain a place where employees feel valued and appreciated for their hard work.