In this day and age, when people are drowning in information, any old copy just isn’t enough. You need words that inspire action. Content that actually converts. And a brand voice that’s so remarkable, it doesn’t have to shout to be heard.
From fast cars to slow-setting concrete. From planes, trains and automobiles to amateur wrestling. From World Cup-winning rugby coaches to luxury hair removal cream. From big screens to small, from print to digital and voice to augmented reality.
There’s very little our accomplished team haven’t written about, very few industries they haven’t written of, and no medium they haven’t written for.
Creating first-class copy is all about truly understanding people. It’s about perfectly distilling down to the essence of a proposition. Telling a story – not just selling a product or service. It’s about talking with the audience, not at them.
We could tell you about our meticulous attention to detail. We could boast of an obsession with proofing and quality control. Or we could touch on our knowledge of words like tautology, malapropism and hyperbole (and why they’re bad for business). But when choosing your writers, such standards should be a given, not a badge of honour. So, we won’t mention them again.
We always write to win hearts, minds… and business. That means better search rankings, a brilliant user experience (UX), and higher conversion rates. Every piece of content and every single word is optimised and considered, to guarantee our copy always pays its way.