Brand Identity

Branding is where things began for Proctors. For the past four decades, we’ve been creating identities for brands that don’t just look and sound fantastic – they work hard in every medium to put you one step ahead of your competitors.

Our brand identity services go beyond your logo and colour palette. They are Inspired and informed by your brand strategy and positioning, they’re applied to every instance, every application, every aspect of your business to give you three key characteristics – collaboration, clarity and consistency.

Collaboration

People buy into brands when they feel part of the creative process. We would work closely with your team through a series of development workshops, giving people the opportunity to have input into the brand development. So you have brand champions across your organisation.

Clarity

In any brand project, we aim for simplicity and clarity. People engage with brands they understand. So we will cut through the complication and deliver a brand that is clear and decisive.

Consistency

A consistent brand identity achieves two things for you – recognition and trust. In today’s digital world, your brand is ‘always on’, being a 24/7, constantly accessible representation of your business. So whenever and wherever people encounter your identity, it needs to communicate the same core messages and values, within the same visual parameters, to create and maintain a level of recognition that helps your audiences understand what you’re offering and what make you different.

In being consistent across all media, and showing the same visual face to the world at all times, you build trust and understanding – both key differentiators in today’s crowded business world. 

Making an immediate (and memorable) digital connection

50% of consumers follow at least one brand on social media. So it’s extremely important to optimise your brand identity with your end user and their digital behaviour in mind. The brand identity we create for you will be driven by an understanding of what it takes to succeed in the digital world, taking in everything from motion and animation to sound and semiotics, with accessibility and engagement at the heart of our thinking.

Creative flair with a business brain

It’s easy to think that a beautiful brand comes from a momentary flash of inspiration. But it rarely works like that. So when we’re creating a brand identity for your business, we apply a tried and tested process that means you’ll always end up with a result to be proud of.

Discover

We’ll do our homework. Get to know you and your business thoroughly. Explore every angle, research your competitors and run workshops with your internal teams, partners and customers to establish where you are and where you want (and need) to be.

Develop

We’ll develop a proposition and messaging out of which your brand identity will grow. We’ll explore every creative avenue, finding inspiration in your people, your processes, your products and services – and the wider world – to give you the broadest possible range creative options to choose from and show you how the identity will work on everything from websites to your office walls.

Deliver

We’ll deliver a brand identity in every shape, size, colour and configuration you need. There will be guidelines (online and offline) that make it easy for you use yourself – and share with others where necessary. But the guidelines won’t be a straitjacket. They’ll make the rules clear and guarantee consistency, while still giving you enough room to be creative with your new identity.