Brand identity

Where beauty meets business

Giving you a brand that goes way beyond the surface of your business.

Branding is where things began for Proctors. For the past four decades, we’ve been creating identities for brands that don’t just look and sound fantastic – they work hard in every medium to put you one step ahead of the rest.

Our brand identity services go way beyond your logo and colour palette. Inspired and informed by your brand strategy and positioning, they’re applied to every instance, every application, every aspect of your business to give you three key characteristics – creativity, clarity and consistency.

Creative flair with a business brain

It’s easy to think that a beautiful brand comes from a momentary flash of inspiration. But it rarely works like that. So when we’re creating a brand identity for your business, we apply a tried and tested process that means you’ll always end up with a result to be proud of.

Discover

We’ll do our homework. Get to know you and your business thoroughly. Explore every angle, research your competitors and run internal workshops to establish where you are and where you want (and need) to be.

Develop

We’ll develop a proposition and messaging out of which your brand identity will grow. We’ll give you creative options to choose from. Show you how the identity will work on everything from websites to your office walls.

Deliver

We’ll deliver a brand identity in every shape, size, colour and configuration you need. There will be guidelines (online and offline) that make it easy for you use yourself – and share with others where necessary. But the guidelines won’t be a straitjacket. They’ll make the rules clear and guarantee consistency, while still giving you enough room to be creative with your new identity.

Brand identity services

·      Proposition and messaging

·      Visual identity

·      Logo development

·      Brand guidelines

·      Tone of voice

·      Art direction

·      Brand film, video and animation

·      Environmental branding

·      Internal and external launch programmes

Brand identity services

·      Proposition and messaging

·      Visual identity

·      Logo development

·      Brand guidelines

·      Tone of voice

·      Art direction

·      Brand film, video and animation

·      Environmental branding

·      Internal and external launch programmes

Other services

Exhibition and Event Design
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Photography Services
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3D, CGI, AR
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Copywriting
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Print design
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Corporate communications
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Campaigns and advertising
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Digital design
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UX and UI
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Social Media
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Video and Animation
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