Who made my Clothes?

September 21, 2015

As blogged about on The Inspiration Room, Fashion Revolution, a global network focused on fair trade clothing, marked Fashion Revolution Day this year with an interactive booth in Berlin.

April 24 was the 2-year anniversary of the collapse of the Rana Plaza garment factory on the outskirts of Dhaka, Bangladesh - a tragedy that resulted in the deaths of 1,129 workers.

Fashion Revolution placed a purple vending machinen in the middle of Alexanderplatz, Berlin promoting the bargain: 'T-shirts only 2 euros'.

When 2 euros was inserted, a video played showing the realities of women and children sewing in textile factories without a break, paid just 13 cents an hour and working under life-threatening conditions. After 20 seconds an option appeared: ‘Buy or donate’. Consumers were being asked to make a moral decision. Did they really want to buy the t-shirt? Or would they rather donate the 2 euros?