What Do You Do When Your Budget Increases?

November 10, 2014

Surely it’s a good position to be in: you’ve just been told your digital marketing budget has increased. But then, quite often, the panic will set in. Who’s going to do all the work? What specialist B2B skills do they need in order to do it? Where will we find them?

This week, Business 2 Community gave some advice (scenario-depending) for when the time comes to up your digital investment, and I thought some of their tips may prove useful.

If your budget has increased in terms of digital experiences and integration, you need to have a clear strategy in place, rather than implementing other peoples’ “brainwaves”. Use a company that knows what works for B2Bs and can design a well-thought-out plan.

You may have decided to ‘up your game’ on social media. But you need to be careful you don’t think of social as a separate entity; rather, it needs to be part of a larger strategy.

So, you’ve allocated some of your budget to creative design to ensure you visually stand out from your competition. In order to generate the copious amount of inbound leads you’ve been dreaming of, you’ll need to hire someone to produce great content, but also someone who can bring these stories to life with engaging visuals. A lot of companies will promise to take your image to the next level, but you need to be prepared to invest in ones who can really do this, as well as being able to work with a third-party team.

Only 24% of content marketers said they were capable of measuring ROI, and when more money means more pressure to prove results, it's a great place to improve. Here at Proctor + Stevenson, we can help you strip it back and work out the best strategy for you.