What makes you a 'cool brand'?
Money doesn’t necessarily make you one.
The best agency in the world can’t guarantee to make you one.
Even your brand’s previous status as a ‘once cool’ brand can’t maintain you as one.
Sometimes there’s a special alchemy between clients and creative agencies that forms a reaction far greater then either party anticipated.
Other times it’s purely the simple power of the brand vision, often held by the entrepreneurs who conceived it.
In this series of articles, we’ll take a look at some of those brands and the output they generated over the years.
Let’s start with a less obvious one - the drinks brand ‘Jimmy’s Iced Coffee’