Some Things Never Change…

May 8, 2015

All marketers want to stay ahead of the game and be innovative in their approach. With all the talk of B2P (Business to Person), it’s all about creating the perfect customer-centric strategy. While we should certainly adopt this frame of mind, there are some tried-and-tested techniques that have stood the test of time (especially when it comes to lead generation), according to a recent post I came across on Customer Think. Here are a few of them:

Monitor lead behaviour

Only use the most logical metrics. For example, if a prospect signs up for a free trial of your service or product, they should be allocated with a higher score than a prospect who signs up to your newsletter.

Encourage social sharing

It’s not enough to produce quality content on social channels – you also need it to be shared. Incentivise sharing with exclusive rewards for influencers.

Social retargeting

You need to make sure your valuable content is seeing the ROI it deserves. While gated content works well for already-engaged prospects, it won’t for those who are still at the top of the funnel. For them, you need to offer relevant content without asking for anything in return.

Be responsive

Google’s ‘Mobilegeddon’, as we know, means that ‘unfriendly’ mobile sites will be penalised and demoted. Optimising your content for mobile is no longer a possibility – it’s a must.

Brand awareness

It’s a proven strategy; brands that focus on thought leadership content are the ones that see the best ROI. It engages an audience, increases brand credibility and enhances the customer experience – what’s not to like?

So, have you got any trusted tactics that you would add to this list?