Another busy week has passed here at Proctors HQ, one that has included a look at the industry one month on from GDPR, a massive shakeup in the UK music charts, and more.
So here is our take on some of the most newsworthy stories we’ve come across over the last seven days!
GDPR: So what happens now?
We’ve spent so much time preparing for compliance that many have ignored what happens next. And the way we, the marketing industry, has prepared for and faced GDPR compliance has made that job much more difficult.
GDPR is far from over. So in the coming weeks, Matt will be discussing ways in which the industry may change in light of it all. Where do we take email next? How can you still utilise a database for maximum returns? All we be revealed.
Make sure you keep up-to-date with our postings over on our Chatter page.
Music video numbers to be included in UK Singles Chart
The Official UK Singles Chart will be receiving a large-scale shakeup; watching music videos online will now boost artists up the charts.
From Friday 6 July the Singles Chart will take into account video plays from YouTube, Spotify, Apple Music and Tidal. Unofficial or user-generated content featuring music will not, however, count towards rankings.
It’s the second major chart revamp in the last 12 months, following June 2017’s introduction of a cap on the number of tracks by a lead artist allowed in the chart, preventing a repeat of the Ed Sheeran effect.
Bristol Rovers commit to removing single-use plastics from their stadium
As I’m sure anyone who has attended a live sporting event will know, they generate a lot of waste plastic, so the decision – an EFL first – is a fantastic move in the right direction.
The club has partnered with Sydna Distribution Limited to bring biodegradable and compostable catering disposables to the Mem ahead of the club’s first home game of the season against Accrington Stanley on Saturday 11 August.
There has been substantial media attention and concerns surrounding the potentially devastating effects of single-use plastics on the wider environment, and the move from Rovers has to be applauded.
Google ditches DoubleClick and AdWords in a shakeup to their ad lineup
Google announced on Wednesday that they would be making changes to their ads offering in an effort to streamline the platform.
The major changes are as follows:
- Google AdWords is now Google Ads.
- DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform.
- DoubleClick for Publishers and DoubleClick Ad Exchange are integrated in a new unified platform called Google Ad Manager.
Although the components are undertaking a name change, the core product offering will remain fundamentally the same. And Google executives have reassured users that its fees are not changing, and no services are merging.
However, Google’s fundamental tool for buying ads now will now be named Google Ads, with access to inventory on Google search, its YouTube video service, the Google Play app store and three million partner properties. The default interface for Google Ads will be simplified executives commented, with automation powering the design of ads and the decisions on where they should run.