Another busy week has passed here at Proctors HQ which has included HP pulling at our heartstrings for Father’s Day, the World Cup kicking off and Proctors sending someone to the French Riviera.
So here's our take on some of the most newsworthy stories we have come across over the past seven days...
HP hit home with an emotional ad
HP hit home again with another highly emotional advert as part of their ‘Reinvent Connections’ campaign.
Whilst several other companies are struggling to find a way of targeting the upcoming World Cup in Russia, Hewlett Packard has subtly taken a different path of trying to bring generations together on Father’s Day.
The Father’s Day ad is the latest in an on-going angle for the printer manufacturer where they closely examine the highs and lows of a family dynamic in just over 60 seconds of heartstring-tugging intensity.
It begins with a father introducing his young son to his Grandfather with the child reaching out to touch his hand as the powerful narration explains “he’s my Dad, just like I’m your Dad, and without him, we wouldn’t be here.”
The camera then adopts a wider shot to show that the two of them are instead looking at a photo of the grandfather, who has passed away. This is really a touching moment that shows how picture technology can bring people closer together.
BBC, ITV and Channel 4 agree £125 Freeview deal to rival threat from Netflix
It was announced earlier this week that the nation’s leading broadcasters will collaborate over the next five years to develop new services for the Freeview platform.
The main feature in the pipeline is a mobile app allowing customers the opportunity to watch their favourite shows on the go, which should be launched later this year.
Alongside the development of the app, viewers can expect a restart functionality allowing you to restart a programme halfway through and improved navigation through voice search.
Freeview claims that since 2016 Freeview has grown its base of main sets by over a million homes to 11.4m cementing its position as the UK’s largest TV platform. Around 19 million homes watch Freeview on either the main or a secondary set.
However, on the flip side of the coin, Netflix now has more than 125 million global subscribers and that doesn’t seem to be showing any sign of slowing down. In 2017, Netflix had a video content budget of 6 billion U.S. dollars so that’s definitely food for thought for the new broadcaster collaboration here in the UK.
Bristol Arena hits another setback
Bristol’s long-awaited arena looks like it will be heading to the north of Bristol despite on-going protests from locals.
This week the results of a value-for-money assessment found that the proposed site at Temple Island would cost upwards of £150 million and wouldn’t achieve the level of financial return that was expected when the arena was first proposed in 2003.
Residents of Bristol have had to wait over seven months to find out the results of the assessment, which was conducted by accountants KPMG. Their report found that building the proposed 16,000 seat arena would be significantly cheaper at the former Brabazon hanger at Filton’s airfield.
Auditors found the cost of building the arena at Temple Island had elevated to a staggering
£188.6million – £156.3 for the arena, £16.2million for car parking facilities and £16.1million for land and interest.
Whereas the alternative option in north Bristol would cost significantly less to Bristol City Council with the figure coming in around the £50 million mark (primarily for upgrades to transport links) as YTL Developments Malaysian owners have stated that they would fund the Filton site.
This has been a long drawn-out process for the city of Bristol that should have its final decision made next month.
World Cup fever hit the advertising world
Thursday saw the 2018 World Cup kick-off as hosts Russia took on Saudi Arabia in Luzhniki Stadium, Moscow with Russia running out comfortable 5-0 winners.
The World Cup is one of the biggest sporting events on the planet as football fans far and wide hold hopes that their team will lift the trophy once it’s all said and done.
World Cup season also sees large multi-national companies throw millions of pounds on their advertising spend to get as much visibility as humanly possible. Our man Steve Hood took a look at some of his favourites before the tournament kicked off – you can take a look at that article by clicking here.
For those of you that are interested, England begins their World Cup campaign against Tunisia in Volgograd on Monday evening (7 pm kick-off).
Proctors send a representative to Cannes Lions
Cannes Lions is the advertising industry’s largest festival. It’s where all the movers and shakers head during the summer for a week of boozing and lounging around on superyachts… or so it used to be.
This year Cannes has undergone a large-scale makeover introducing several key changes to streamline the event, giving it a more modern ‘business-first’ look and feel.
Most of these, Proctors cannot take credit for. Well, maybe all of them to do with the festival. But we’re sending a representative for the first time in the form of Business Development Director Ollie James.
Whilst at this year’s festival, Ollie will be looking to remove the stigma that big companies need vast agencies whilst trying to scoop us the ‘brief to end all briefs’.