Another busy week has passed here at Proctors HQ which has included the launch of the Metro Bus in Bristol, an award nomination and a fluffy company rebrand.
So here is our take on some of the most newsworthy stories we have come across this week!
The Colonel is back!
Over the bank holiday weekend, we saw the airing of KFC’s first television ad since their recent chicken crisis back in February.
The KFC shortage earlier this year had fans in meltdown when it was announced that KFC (a chicken shop) didn’t have any chicken to sell.
Debuting during Britain’s Got Talent and the UEFA Champions League Final over the weekend, the ad received a largely positive review.
Fronted by the return of the Colonel (who hit UK televisions for the first time in over 40 years) the ad takes steps to solidify the brand after recent adversity with Colonel Harland Sanders delivering the powerful line of “My philosophy – don’t quit. Even in tough times, I’d always give the best there was in me. And you’ll always get the best in return.”
First Metro Bus sighting in Bristol
Not only was everyone back in the office after a bank holiday weekend, it was also a momentous day for Bristol as the infamous Metro Bus launched on the city’s streets.
Metro Bus was designed to be a speedy public transport system for the South West to run alongside the existing rail and bus network. However, the population are split on the idea with one of the main stumbling blocks being the rumoured cost of £230 million to date.
The first route [which launched on Tuesday] was the M3 which connects Emerson’s Green, Bristol and Bath Science Park, UWE’s Frenchay Campus, Cabot Circus and Bristol City centre.
And to boot, TravelWest are offering free travel on the service up until Saturday 9 June, nice touch guys!
Bristol named as one of seven on Channel 4’s ‘new HQ’ shortlist
On Wednesday, Channel 4’s top brass revealed their shortlist of seven cities and regions around that UK that could become the home of its new national base.
Bristol was named as one of those seven potential locations alongside Cardiff, Glasgow, Greater Manchester, Leeds, Liverpool and the West Midlands as the company looks to leave the big smoke behind and move 300 of its 800 current staff into one of these new ‘creative hubs’.
Needless to say, Bristol making the shortlist is an impressive achievement. However, the city shouldn’t stop there as Bristol already produces some exceptional content that is viewed on the nation’s screens.
Be it some of the fantastic productions from the BBC Natural History Unit or the creators of Wallace and Gromit (Aardman Animations) Bristol as a city already has a lot to offer Channel 4.
Following an exceptionally competitive pitching process, with more than 30 bids submitted, Bristol now will face a stern assessment from Channel 4 executives over the coming months with a final destination set to be announced in October later this year.
Proctors nominated for Environmental Business Award
It was announced that Proctors were amongst three other finalists for an Environmental Business Award.
The Environmental Business Award comes as part of the Bristol Post's annual Business Awards, and Proctors find themselves coming up against stiff competition from Mitie Waste and Environmental, Triodos Bank UK and St Monica Trust.
We’re proud to lead the way with emerging practices and technologies in our efforts to address Bristol’s air pollution problems, alongside wider global environmental concerns.
Our continued commitment to new technology and practices means we’re constantly exploring and investing in our environmental future – something we continue to do with dedication and integrity each day.
The Bristol Post Business Awards are an annual event which will take place at Ashton Gate Stadium on Thursday 21st June and Proctor + Stevenson will be hoping to bring the Environmental Business Award back to our new home in Easton.
Bristol Rugby finally become Bristol Bears
Friday was a big day for the sporting scene in Bristol as Bristol Rugby finally became Bristol Bears.
The move to rebrand was taken to secure the club’s long-term future both on and off the field after a few yo-yo seasons between rugby’s Premiership and second tier.
However, the change has received some criticism as this isn’t the first time that the club have drastically changed their name/identity. (For five seasons in the early noughties the club were known as Bristol Shoguns following a lucrative sponsorship deal with Mitsubishi Motors)
But we’re sure you’re wondering why the Bears?
Well, Bristol Sport owner Stephen Lansdown outlined a number of bear-like qualities that Bristol should look to adopt. “The bear is emblematic of leadership, of strength and confidence, of standing against adversity and taking action. This animal is feared and admired for its power. Its presence inspires respect”.
However, there are numerous commercial benefits to the rebrand as Premiership Rugby is fast becoming a global game. Increased demand within the US and Asian markets are a completely new opportunity, not only within media coverage but within the world of sponsorship.
It’s definitely a new chapter for the club who will find out their Premiership Rugby fixtures on 6th July.