Our Christmas present to you: a free digital marketing audit
In order to compete effectively in the digital marketing world in 2016 and beyond, an organisation needs to concentrate on three things, says Smart Insights in its latest Managing Digital Marketing 2016 report.
Those three pillars are:
- A digital strategy and plan (clearly defined and integrated into the overall marketing strategy)
- A digital transformation programme
- A customer journey analysis programme which supports improvement techniques
However, Smart Insights’ report suggests that just a handful of businesses are giving themselves a platform to be successful with their digital marketing.
Nearly half (47%) of Smart Insights’ respondents said they have yet to document a clearly defined digital marketing strategy, while more than a third (34%) said they have no plans to run a digital transformation programme in the foreseeable future.
Meanwhile, less than one in five (18%) of the firms surveyed said they were using customer personas to optimise their digital marketing efforts – the top answer given when asked about what techniques they use to hone their digital communications. AB testing (17%), customer journey mapping (16%) and path analysis (11%) are three other improvement techniques which aren’t being used anywhere near often enough.
This might help to explain why you’re finding digital marketing a challenge – then again, it might not. In order to get to the bottom of why your digital endeavours are not as successful as they could be, an audit of some sort is necessary.
We can hear what you’re thinking from here: “Where am I going to find the time to do that?”. Well, you don’t need to find the time from nowhere, if you take us up on our offer.
Proctor + Stevenson are offering a hands-on, nuts-and-bolts review of your current approach, which will make use of the wealth of creative and technical experience we have to draw on to deliver some hard answers on how and where you can improve your digital marketing.
All that we ask for is an hour of your time to meet and discuss what your challenges are. From there, we will invest a day analysing your digital operations before presenting our findings and recommendations to you.
There are no obligations to invest in our services thereafter, but, of course, if you like what you hear during the consultation, you can then continue your discussion with us, identifying how our full range of services can support your business.
Still a little unsure?
While we’re not the types to blow our own trumpet, it might be necessary here for you to make that leap of faith and take us up on our offer. So why not make free use of the insight of what the Marketing Director for Panasonic Europe recently called “simply the best marketing agency” he’s ever worked with. Consider it a Christmas present from us here at Proctor + Stevenson.
If you’d like to find out what we can do for you, please get in touch on 0117 923 2282 or by email to Daniel.Vivian@proctors.co.uk.