We interviewed our Middle East Account Director, Sam Forster-Spira. Here’s what he had to say:
So Sam, tell us a little about your role at Proctors..
Since starting at Proctors almost three years ago, my role has evolved with our clients. I started by splitting my time equally between Prysmian and our Middle East clients. But, since then, our presence in the Middle East has grown, and I’ve moved to being much more focussed on growing and developing our work there.
The work I do with those clients is really varied, because they come from such a mix of industries, and all have different structures in their teams. Some have an in-house designer, for example, so we might work closely with them on some things, others have a technical delivery partner we need to work with.
What do you enjoy about working with clients in the Middle East?
The variety of clients and projects, the opportunity to work for good causes, the chance to get immersed in another culture, and to see that culture dramatically shift and evolve, and feel like we’re part of that change.
What do you find most rewarding about your role?
Delivering things which impress and surprise clients.
What's the most important piece of advice you'd give to someone thinking of starting a career in account management?
Be flexible and willing - the little things go a long way.
I often find myself sending a quick email very early in the morning, or a WhatsApp message on a Sunday, or taking a call at 6.30am, and my partner, family and friends often ask why, but the answer is simple. Going out of your way to accommodate clients helps show them you care about their projects as much as they do. I try to make that the foundation of all my client relationships.
What do you think Proctors offers in their client services team, or in general, that other agencies don’t?
From a client services perspective, I don’t think many agencies can beat us for going above and beyond. We’ve had clients openly say in meetings: “the Proctors team are part of the family – we couldn’t have achieved everything we’ve done without them”.
We’re always available, constantly investing in new ideas, and challenging each other to raise the bar. And that’s from the top down: whether it’s Ailsa and Roger in our monthly Account Directors meetings or Phil, Dan and Kevin in initiatives, everyone’s always thinking of new ways to help our clients, without necessarily thinking about what we can make from it.
But as a wider agency, I think our big selling point is having a full-service offering in one building. I think that’s really rare and hugely valuable. So if I’m running a project that has a brand element, a digital side, complex print requirements – and it all needs to be delivered in lots of languages, look consistent, and follow the strategy we’ve written – we can deliver it quickly and efficiently, and I can keep on top of it all because of the end-to-end capabilities.
Plus, it means I’m learning constantly, because there’s an expert on everything sat somewhere in the building.