Man vs Machine Nike Air Max Animation

September 27, 2015

Man vs Machine, an award-winning design and motion studio, worked alongside Nike Sportwear to design, direct and animate the campaign for the brand-new Air Max Zero.

They also crafted the brand language for Air Max Day, which is a global celebration of the iconic Air Max shoe.

The campaign is described as being ‘an intricate project with many different elements to bring together. From building and filming Tinker Hatfield’s design studio, to 3D scanning nine different Air Max shoes and refining the design of our Air Max day type which went on to be constructed and featured in stores globally.’