At first, I thought I might be imagining things – but over the past year or so I've noticed an influx of talent coming into Bristol. It was only recently, though, that I came across an interesting campaign – ‘London is Changing’ – that seemed to back up my speculation: a campaign that invites people to share the reasons why they are moving out of (or into) London. Their messages have been displayed on huge billboards throughout the capital, giving passers-by the chance to gain an insight into their thinking. And it certainly got me thinking…
A lot of the messages people were submitting talked about the costs of living in London; citing it as their main reason for moving to less expensive areas of the country. Comments such as “London is miserable unless you’re rich”, “What creativity can there be when only money can buy you your next opportunity?” and “I’m worried that I’ll be signing up to a life of poverty, despite being highly qualified” are just a few examples.
If people are deciding to up-sticks and move away from the capital due to high living costs, though, doesn’t that mean the city is failing to retain talented, skilled people? What do you think are the pros and cons of London vs regional agencies?
I’d love to hear your thoughts on this one.