Honda have done it again with their latest stroke of genius: the Honda Type-R campaign. It involves a video built in with YouTube and HTML5 which tells two stories, one of a father picking up his children from school during daytime, and the other (shown when holding down 'R' on the keyboard) is the same man stealing rare artifacts at night. Showing two sides by making the user type R (geddit?) is pure genius. Not only does it save time by sharing two stories at once, it invites the user to watch the video multiple times in case they missed something. Plus, not only is it highly sharable but we remember the name since you have to "type R" to be involved.
What do you think of this idea? Watch it here if you haven't already.