Growing your LinkedIn group in 5 easy steps

June 21, 2016

LinkedIn is a fantastic resource for B2B marketers, with its potential for generating leads, building professional relationships and establishing your business as an industry expert. But you’re only going to be able to use it for all it’s worth if you’ve got a big enough network to exchange insight and best practices.

Numbers are especially important when using one of the platform’s key features for increasing influence: LinkedIn Groups. Groups allow B2B firms to position themselves as a leader on a certain subject or sector – but you can only truly class yourself as a trailblazer if enough people have acknowledged you as such.

So with that in mind, let’s expand on the points raised in a recent Social Media Examiner post, about how to boost your group numbers:

1. Write a convincing group description

There are tons of groups on LinkedIn covering all manner of topics. Your first task then is to find a discussion area that has yet to be covered – not in too much depth, at least. If you can do that, it will make writing the ‘About this group’ section a whole lot easier, as the very nature of the subject should be enough to convince people to join.

2. Invite those who will improve the discussion

It’s much better for your group to have 100 relevant and engaged members who are regularly contributing to the discussion, than 1,000 members, of which only a handful bother checking what is being said. So when utilising the ‘Invite Others’ button, use it wisely by inviting only those who meet your group’s criteria.

3. Ask others to promote your group

It might be a little cheeky to ask others with a sizeable database in your target market to promote your group, but if you can make it worth their while – offering to re-share their content, say – you might get more yeses than you’d imagined.

4. Invite your email database

There’s a good chance that a fair chunk of your target market will be interested in the discussion happening in your group, so drop your email database a line explaining how they would benefit from joining.

5. Create a LinkedIn sponsored ad

If you haven’t got a large network to call upon, it might be worth your while promoting your LinkedIn group via sponsored posts, targeting those who fit well with the type of discussion that dominates your group.

Numbers aren’t everything, of course – but if your business is seen to chair the discussion of tens or hundreds of industry doyens, you stand a great chance of becoming a company that other firms want to do business with.

Dan Vivian - Business Development & Marketing Director