As the world of social media changes at a fast pace, it’s important to keep up with the latest trends every year to ensure that your strategy is still relevant and more importantly successful.
So, if you’re looking to review your existing social strategy to find what works and what can be improved, look no further as we outline the new few features that you should be incorporating into your strategy this year...
Powerful Storytelling & Relatable (Instagram) Stories
With 2019 being the year of authenticity, in order to stand out from the crowd it’s important to tell raw and relatable stories that actually matter to your audience, not just your brand or business.
As of May 2018, Stories across four platforms has approached one billion uses every day. Which is why it’s no surprise that this 24-hour format is now a global trend and popular choice for advertisers. But what makes Stories a success?
- Easy to create
- Instant gratification – they don’t require much editing or further thought before uploading
- They're spontaneous & authentic
- Fun to watch
- They satisfy our short attention spans
From the rise of Youtube to the introduction of IGTV, video content is becoming more and more appealing both for brands and users. Whether it’s behind-the-scenes snippets or long-form TV-style narrative content, it’s up to you as brand to create experiences that encourage people to keep returning to your social channel.
So without sounding dramatic, it’s only a matter of time until video dominates the social media world and if you want to build on your personal brand and successfully promote your business then creating more video is sure-fire way to do that.
Shift your Focus
With social media marketing becoming more competitive and over saturated by the day, it’s easy to lose focus - especially on the goals you’ve set for yourself. Sometimes it’s better to shift your attention and focus on the social channels that perform the best for your business and more effective when it comes to ROI.
With this in mind, start by analysing where your audience is, and which channels work better for your business goals. If you’re noticing specific channels are more successful, then it’s OK shift tour focus and spend more time on them.
Engage & get social
You know how the saying goes – “You get out what you put in”. And the whole point of social media is yes, you guessed it: to be social!
Early in 2018 Facebook announced that meaningful interactions will be part of their updated algorithm and a main focus. This means it’s up to you to spark genuine conversations within your content in order to engage your audience.
If your audience constantly feels like they’re being sold to, it won’t help your or them. To cut through the noise it’s important for businesses to offer authentic communications that will allow users to feel that they can connect with you, ultimately creating meaningful relationships in the long run.
The Rise of LinkedIn Live streaming
Since February 2019, LinkedIn launched live video, giving businesses the ability to broadcast real-time video.
To get the best out of this feature and new trend businesses now have the opportunity to share professional events, conferences, Q&A’s and announcements.
Consider AD saturation
According to Hootsuite, marketers are increasing social ad budgets (up 32 percent in 2018 alone) and producing more ads than ever before.
For example, as Facebook becomes more saturated with existing competition, Instagram’s level of engagement has intrigued more marketers to increase their ad spend to the channel, both on the feed and the Stories.
Social ad space is constantly evolving, which means you will need to embrace new ad formats in order to stay ahead of the game.
By revamping your social media strategy and trying out new things, you have a better chance of understanding your audience, increasing your engagement and building trust between your business and the customer. So why not start implementing some of these features today.