Flash: It Was Always Incompatible Anyway!

August 4, 2015

The end is nigh for Adobe Flash. The Wall Street Journal even labelled it as a “top contender for the technology dead pool”. Things aren’t looking good. But wasn’t it an inevitability? 

There are two main reasons why the tech industry is fed up with Flash. Firstly, because of the security risks it poses, and secondly because Flash is perceived as something of a relic from the days when desktops governed the Internet. 

The real saga began earlier in July when Adobe released “an update plugging yet another security hole,” says CMS Wire. And it seemed to infuriate one individual in particular – Facebook’s CSO Alex Stamos, who took to Twitter, writing: “It is time for Adobe to announce the end-of-life date for Flash and to ask the browsers to set killbits on the same day.” Stamos urged people to say goodbye to Flash and upgrade to HTML5.

Flash got the goat of Mozilla and Google, too – they both temporarily blocked Flash, with Mozilla saying it was for users’ own “protection”. 

Digital marketers needn’t fear Flash’s demise, though. Adobe as a company is deemed “safe”, and there is certainly more to the brand than Flash alone. An Adobe spokesperson discussed the industry trend for using rich motion graphics “directly via the browser using HTML5, CSS3” and so on, and said that Adobe is offering some sort of response by providing HTML5 development tools. 

And as a user of websites with Flash, I think we’ll all be happy to stop being told we need to install an up-to-date version of Flash! Farewell not-so-helpful friend!

Jessica Ellis - Business Development Director