What is spam? And no, I’m not talking about the brand of precooked meat; I’m referring to the unsolicited or irrelevant messages sent over the Internet.
In the past, spam chose email as its means of communicating. But with email filters becoming more sophisticated, spammers now have a new target in mind: social applications. From fraudulent reviews to clickbaiting, sharing excessive content to spreading malicious links, spammers carry out a variety of activities online every day.
There are four types of social spammers. Firstly, the type that simply don’t care. Despite the negative sentiment or lack of real results, they are only interested in “getting their message out there” in the quickest way possible.
Secondly, there’s the “expert” spammer – and they can be the most damaging to the industry. To the new user, they seem experienced and credible.
Thirdly, there’s the newbie – typically made up of tech startups or even new social media tools, created by people who have never successfully “done” social media in their lives. They tend to see what other newbies are up to and copy them.
Lastly, there’s the type who are plain evil. They intentionally use spam in order to promote other accounts, sell purchased followers or spread viruses.
Spamming was never cool, and it still isn’t. Without sounding too preachy, engage with others as you would wish to be engaged with! We have all experienced spam in one way or another, what is the worst case you’ve ever experienced?