When someone utters the words “search engine”, I automatically envisage the rainbow colours of the Google logo. Well, who doesn’t? Google has control of 67% of the search market, according to Search Engine Journal. However, a HubSpot blog post I discovered this week warns that just because you are ranking well with Google doesn’t mean you are with Bing and Yahoo.
Bing and Yahoo – which actually have an alliance with one another, meaning results will be the same in both – account for 29% of the search market, so are still very influential. The article also predicts that 2015 could be the year that Bing, Yahoo and other search engines become more prominent and take even more of the market share. This, it says, is because Firefox has “kicked Google to the curb”, meaning Yahoo will now be the default search engine. As well as this, Google’s deal with Safari is about to come to an end, and there have been rumours of Bing and Yahoo trying to win the spot.
But will Google ever be overtaken by the likes of Bing and Yahoo? Another article I came across on the Guardian thinks not. And the reason they believe Google holds an unparalleled advantage is because of its monopoly on data – something that is unmatched by any other search engine. This data has often been gathered through exclusive deals, or with “ill-informed consent”, says the Guardian.
What do you think? In Google’s case, does information = power? Power that can never be touched by Bing or Yahoo?