Back to B2B basics

September 9, 2014

We’re all guilty of it; B2B marketers get caught up in the latest technology, chasing the next big thing and coming up with innovative strategies. This is no bad thing. We’ve got to be kept on our toes, always looking around the corner and keeping those ideas flowing. However, it’s also important to remember the bread-and-butter of a B2B strategy. It’s September, and now the kids are returning to the classroom, it seems appropriate that we get a back to the drawing board, and back to basics. Here are some top tips from Business2Community on how to strip it back.

Website makeover

Take a walk on the other side and complete a user journey on your website. Track where users are dropping out and which pages really boost conversion. Update your site, including the ‘About’ and pricing pages; it’s a quick change that can make all the difference of losing or gaining a lead. Carry out simple A/B tests and ensure your landing page is working.

The perfect email

Two in five B2B marketers rated leads generated from email marketing as ‘high quality’. Get back to basics with your email and test subject lines, template and messaging.

Content is still king

Think about it: what do your prospects really want to see? 76% of B2B buyers are actively searching for relevant content that will help make an informed decision. Map out the buyer journey and give the relevant information needed at each stage.

Jessica Ellis - Business Development Director