5 strategies that can help boost your website’s conversion rate

April 9, 2019

With a variety of marketing channels and social media platforms to choose from, it’s easy for your website to become less of a priority/take a backseat.

But your website is still where the conversions that matter happen, which means you need to pay close attention to the strategies you implement on it.

There are endless areas where you can invest your time and effort but here are 5 ways to your website’s conversion rates in 2019.

The rise of animated video content

With more people watching TV online than ever, attracting the attention of customers in the online sphere although challenging is a must if you want your business to stand out from the crowd.

From moving infographics to show reels and gifs, providing video content is not only convenient but also the most entertaining when it comes to audience interaction.

Video content is also a great way to humanize your business – people want to know there’s a real person behind your brand. Authenticity is key.  

Remarketing

First impressions are lasting impressions – and you only get one chance to make a great first impression. But thanks to remarketing, your company has multiple chances to get people to do what you’re hoping for them to do.

Remarketing is essential if you want to successfully get more leads and conversions, see higher visitor engagement and maximise your marketing ROI.

Get emotional

Whether your goals are for potential customers to pick up the phone or sign up, in order to influence and persuade your audience to convert, try an inject emergency into your offers.

Fear of missing out is real, and it can have amazing results. Which is why you need to explain why customers need your services  and what they’re missing out on if they don’t.

Encourage calls though ads

With most internet usage happens on phones now, it’s important to optimise your ads so you’re encourage potential customers to call you.

Calls are worth more than leads - people who call are people who are already interest and usually ready to buy.  

Email marketing Hacks

According to an article on Quick Sprout – email marketing for customer acquisition can be 40 times more effective than Facebook or Twitter. Additionally, marketing emails are six times more likely to earn a click-through than tweets.

This means that if you aren’t focusing on optimizing your email marketing, you could be wasting a golden opportunity.

 

Conclusion

This year, invest in your website. But invest in the right thing and see your business conversion rate rise.