What is it that has put you off signing up your manufacturing firm to social media? Maybe you thought it would prove to be a drain on your time and your resources, with little noticeable payback – but it doesn’t have to be that way.
Social media marketing is more straightforward than you might think, it’s just a case of streamlining your approach – here’s how:
1. Concentrate on a single platform
Some businesses are led to believe that they need to be signed up to multiple social media accounts in order to expand their online presence. However, it’s much better to be doing social media well on one platform than to be spinning plates by trying to be active on all the popular social networks. LinkedIn is the go-to social network for B2B firms, with users aware that the platform is business orientated.
2. Utilise time-saving technology
There are all sorts of tools available to marketers that can make their lives easier on social media. The likes of Buffer, Socialoomph and Hootsuite allow you to easily schedule updates, find quality people to follow and monitor social media activity. They bring a sense of order to an unpredictable medium.
3. Batch social media tasks
You could cut the time you spend on social media in half simply by doing all your similar tasks at the same time. For example, set a specific time each week for connecting with new people who fit your customer persona, rather than doing it on an ad hoc basis. Other tasks that can be batched include saving articles to post, writing down post ideas and creating social media images.
4. Outsource your social media marketing
If you’re really struggling to find any time at all to dedicate to social media, it’s time to think about outsourcing the work. While it will no doubt cost you more to outsource, the agency which picks up the task will be experts in the field, who know all the tricks of the trade, so it will probably be more cost effective in the long run. Plus, it will allow you to concentrate on other matters, such as cultivating relationships with existing clients.
Once habits have been established, and it only takes about 20 minutes a day, then productive conversations will flow, powerful insights delivered, rich engagement created and valuable opportunities come to light for your manufacturing firm.