Customer acquisition and retention

Since our appointment to the BAA design roster, we’ve worked on a number of projects designed to communicate BAA's sustainable development agenda to staff, stakeholders and airport users.

With a huge range of products to differentiate and promote, Avon was keen to help dealer sales staff understand and recommend its products...

 A brand new laptop range to showcase and a blank creative canvas. The Proctors team couldn't wait to get started on the Dell Latitude launch campaign...

FirstPlus asked us to create their brand, launch them and develop a direct marketing strategy to generate efficient loan business at minimum cost per advance ratios. The challenge we faced was that FirstPlus had no track record in the UK and so needed quick credibility.

IGEL is a German IT manufacturer of network computers. When we engaged with the business, it was number one in its home country, but had little recognition or penetration internationally. And as an ambitious business with brilliant products, that simply wouldn't do...

With a new brand, a new business and a potentially market-changing new position, Kcom had a lot to talk about… and a very tight deadline to meet.

Take a key product for the industry – Network Call Recording. Make a big fuss of it and show what we can do with the great offering KC has. That was the brief – so what did Proctors do with it?

Lincoln Financial offers a ‘whole of life’ protection product called Financial Foundations. As awareness of both product and provider needed a boost, our brief was to target a number of key Independent Financial Advisers.

You may not be familiar with the term ‘rugged computer’, but if you were to see a Panasonic Toughbook, you’d know exactly what the terminology meant.

SkillSoft is a leading provider of on-demand e-learning – it lets busy professionals access the learning they need. Better still, it's online and on-demand, so it fits into busy schedules.  A great product... so how did we promote it?

Since the introduction of tuition fees, universities need to work hard to catch the eyes of potential students. Southampton Solent University approached Proctors for expert advice to raise their profile over the UCAS application period.

Though opportunity clearly beckoned, UNITE had yet to dip its toe into the turbulent waters of international student marketing. With cultural sensitivities, media placement and multiple translation issues to contend with, UNITE was keen to find a partner with relevant experience. With a proven track record in overseas marketing, Proctors seemed the perfect fit…

WNO enjoys strong turn out at its performances, but with the credit crunch nibbling at leisure spending, it decided that ongoing marketing activities could do with an extra push. As such, WNO asked Proctors for help to rekindle passions dormant, targeting opera-goers who hadn’t indulged in the past 12 months.