Brand strategy and definition

The innovative offering of Alterian demands an innovative messaging structure and look. So when we were asked to develop a positioning for the company, we decided that we weren't going to be constrained by anything 'ordinary'.

We have worked as a strategic partner with AXA Distribution Services on the Elevate Brand since its launch.

With detailed records of an audience base in excess of 4million individuals – as well as exceptional sector-specific contacts and well-established communication channels – Brinc is in a unique position to offer companies access to employees within the NHS, local authorities and private sector organisations, for marketing and retail purposes.

Hamworthy contacted Proctors to bring cohesion to both its brand… and disparate international businesses.

Thin clients from IGEL really stand out in a crowded marketplace. These devices have evolved to meet the challenges of thin client computing, offering more functionality and flexibility than other products. So to make the most of this exciting offering, IGEL needed a new brand that spelled out just how different its products and approach really are...

We have been working with Kingston Communications to redefine the way it communicates its proposition to the SME business market.

Degree-level courses aren’t the OU’s only forte. It also specialises in Continuing Professional Development (CPD). See the site we created to promote it...

Formed in January 2012, Panasonic System Communications Company Europe is the European branch of Panasonic Systems Communications Company, the global B2B arm of Panasonic.

Rathbones is one of the UK’s largest and longest established providers of high-quality, personalised discretionary investment services. Unique in the marketplace, it offers clients a tailored, personal and bespoke service backed by the trust, reassurance and security to invest with confidence.

Regus has opened one business centre every week, for the past 20 years. Over the next three years, it wants to open one, every single day. Achieving greater global coverage in more markets and locations than ever before. To do this, it needed a global campaign to communicate its unprecedented, unmissable business proposition to property owners the world over. More importantly, it wanted to take this offering to MIPIM, the international real estate show for professionals in Cannes, France.

Our response

Following the news that it had achieved university status in 2005, Southampton Solent University appointed Proctors to develop a new brand identity – on an ultra-tight two-month turnaround. Did we meet it?