Cycle Block

Brand strategy and definition

A brand personality is based on two things – confidence and perception. We work to develop confident brands that shift audience perception. Most brand consultancies will be big on process and consulting fees, finally delivering a presentation of ideas for you to choose from. Our approach is different.

We streamline the consulting process, involving you (and sometimes your customers) in the creative process. The results are a brand that knows what it represents, is owned by its stakeholders, is relevant to its audiences, stands out from its competition and is able to substantiate itself.

alterian-unconventional-wisdom-04_110x110.jpg
Alterian

The innovative offering of Alterian demands an innovative messaging structure and look. So when we were asked to develop a positioning for the company, we decided that we weren't going to be constrained by anything 'ordinary'.

axa-elements-client-01_110x110.jpg
AXA

We have worked as a strategic partner with AXA Distribution Services on the Elevate Brand since its launch.

brinc-ads-110x110.jpg
Brinc

With detailed records of an audience base in excess of 4million individuals – as well as exceptional sector-specific contacts and well-established communication channels – Brinc is in a unique position to offer companies access to employees within the NHS, local authorities and private sector organisations, for marketing and retail purposes.

hamworthyg-brandbook-01-110x110.jpg
Hamworthy

Hamworthy contacted Proctors to bring cohesion to both its brand… and disparate international businesses.

igel-identity-02_110x110.jpg
IGEL

Thin clients from IGEL really stand out in a crowded marketplace. These devices have evolved to meet the challenges of thin client computing, offering more functionality and flexibility than other products. So to make the most of this exciting offering, IGEL needed a new brand that spelled out just how different its products and approach really are...

Kingston-newsletter_110x110.jpg
Kingston Communications

We have been working with Kingston Communications to redefine the way it communicates its proposition to the SME business market.

OU-european_websites_110x110.jpg
The Open University

Degree-level courses aren’t the OU’s only forte. It also specialises in Continuing Professional Development (CPD). See the site we created to promote it...

solent-campaign-folder_110x110.jpg
Southampton Solent University

Following the news that it had achieved university status in 2005, Southampton Solent University appointed Proctors to develop a new brand identity – on an ultra-tight two-month turnaround. Did we meet it?

vosa-guidelines-110x110.jpg
VOSA

VOSA – the Vehicle and Operator Services Agency is part of the Department for Transport.